Traditional sources for learning about new entertainment content include programming guides, browsing in a retail store, event sponsorships and magazines, TV and newspapers
This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.
With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are...
New and unexpected forms of content are now accessible across millions of websites, bringing expansive opportunities for personal choice and social interactions. This report zeroes-in on entertainment online, examining the content, sites and behaviors that shape how entertainment is experienced on the Web. Almost 1300 Netpop respondents (N=1284) answered...
Whereas traditional media "pushed" content to passive audiences, the Internet enables audiences to actively "pull" the content they want, when and where they want it. Comparing the use of online sources with offline sources and analyzing sites by category, this report indicates how Broadbanders use and enjoy their favorite entertainment...
Percent who say television is between very important and not at all important for deciding on new entertainment content 7-point scale where 1 is "Not at all Important" and 7 is "Very Important"
Percent who say newspapers are between very important and not at all important for deciding on new entertainment content 7-point scale where 1 is "Not at all Important" and 7 is "Very Important"
Percent who say radio is between very important and not at all important for deciding on new entertainment content 7-point scale where 1 is "Not at all Important" and 7 is "Very Important"
Percent who say event sponsorships are between very important and not at all important for deciding on new entertainment content 7-point scale where 1 is "Not at all Important" and 7 is "Very Important"
Percent who say various offline sources help them learn about new video content. Sources include friends and family, TV, celebrity endorsements and retail browsing
Percent who say magazines are between very important and not at all important for deciding on new entertainment content 7-point scale where 1 is "Not at all Important" and 7 is "Very Important"
Percent who say celebrity endorsements are between very important and not at all important for deciding on new entertainment content 7-point scale where 1 is "Not at all Important" and 7 is "Very Important"
