Topic: General Internet UsageInternet Usage covers the where, when, how and why Broadbanders go online. This area includes the importance of the Internet for five major areas of involvement: information/research, communications, personal productivity, leisure/entertainment, and shopping
December 2007
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This report offers an overview of the five attitudinal segments or "portraits" that make-up the broadband population in the United States. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The Netpop segmentation model was developed on the... |
December 2008
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XXXXNetpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue for greater experimentation in social media... |
$3495
November 2006
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By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers... |
$1495
June 2007
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This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.
With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are... |
$1295
March 2007
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Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices.
Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the... |
$1295
November 2006
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Since the early days of the Web, the "home page" or "start page" has referred to the site that opens when a new browser window is launched. It is from this starting point that the online experience unfolds. This report covers the role of the Start Page, how long... |
$895
December 2007
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This report compares eight usage characteristics of broadband users in China to those of the U.S., including access devices, wired vs. wireless connections, dayparts online, hours per week, online activities, etc. Two graphs are available for every topic covered; one that compares the total population in each country, and... |
$795
December 2007
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XXXXBroadband access to the Internet is creating an immense network of people who have access to the same kinds of content, ideas, and technology—a true global broadband community that shares similar web-based experiences. Netpop examines how that common “language” and experience affects consumer behavior in the United States and in... |
$495
March 2007
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This section portrays the Broadbanders who used their cell phone or PDA to access the Internet in the month prior to this survey in demographics as well as in cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop | Portraits to show... |
$495
June 2007
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Today's media landscape is virtually unrecognizable from what it was a generation ago. We are facing a proliferation of media channels and devices, many of them created or enabled by the Internet. This statistical "snapshot" pictures how broadbanders allocate their spare time, including what media-related activities are done, from where... |
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