This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.
With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are...
Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices.
Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the...
This report compares eight usage characteristics of broadband users in China to those of the U.S., including access devices, wired vs. wireless connections, dayparts online, hours per week, online activities, etc. Two graphs are available for every topic covered; one that compares the total population in each country, and...
XXXXBroadband access to the Internet is creating an immense network of people who have access to the same kinds of content, ideas, and technology—a true global broadband community that shares similar web-based experiences. Netpop examines how that common “language” and experience affects consumer behavior in the United States and in...
Over 100 million Americans aged 13 and older currently access the Internet through a broadband connections, yet only five percent of these Broadbanders - roughly five million Americans - used their cell phone or PDA to access the Internet in the month prior to this study. This section analyzed how...
This section portrays the Broadbanders who used their cell phone or PDA to access the Internet in the month prior to this survey in demographics as well as in cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop | Portraits to show...
Today's media landscape is virtually unrecognizable from what it was a generation ago. We are facing a proliferation of media channels and devices, many of them created or enabled by the Internet. This statistical "snapshot" pictures how broadbanders allocate their spare time, including what media-related activities are done, from where...
This report compares shifts in usage characteristics of U.S. broadband users in the last year (2006 to 2007). Six usage characteristics are covered including locations, devices, paid vs. free connections and wired vs. wireless connections. Each graph is presented with a brief prose analysis to help distill findings for time-constrained...
