With content no longer tethered to particular a medium, device or location, advertisers and business leaders cope with an increasingly complex web of consumer choices and behaviors. Devices proliferate, access is anywhere and content is set free to be enjoyed where ever and when ever… or so the story...
This report compares eight usage characteristics of broadband users in China to those of the U.S., including access devices, wired vs. wireless connections, dayparts online, hours per week, online activities, etc. Two graphs are available for every topic covered; one that compares the total population in each country, and...
This report examines how U.S. broadband users are spending their time online compared to last year (2006 to 2007). Seven usage characteristics are covered including hours spent online, percent of time on areas of involvement, and content and services accessed daily (from a list of over 20 activities). Each graph...
Frequency of playing games online in a typical month. Percent who conduct this activity online ranging from several times a day to once a month or less
