Demographics covers 11 standard demographic measures as well as major lifestage events including marriage, parenthood, retirement and moving to a new residence
This report offers an overview of the five attitudinal segments or "portraits" that make-up the broadband population in the United States. It is designed to introduce the segments and set them in the context of the broadband population as a whole.
The Netpop segmentation model was developed on the...
XXXXNetpop® trending data reveals social networking has grown 93 percent since 2006, with Facebook showing the greatest increase in regular users in that timeframe (500%). As people spend more time communicating online – particularly in grim financial times – Netpop Research executives argue for greater experimentation in social media...
By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers...
Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices.
Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the...
Portraits | Snapshot provides an overview of each segment, including demographic and attitudinal data to help illustrate various approaches to the Web. This report provides further graphs and tables on each segment with detailed information on technology orientation, attitudes, demographics and potential for growth in the future.
This report zeroes in on the social interaction that takes place around the involvement of Broadbanders™ in entertainment activities. Almost 1300 Netpop respondents (N=1284) answered an expanded series of questions about their behaviors and attitudes around various types of entertainment content, including how they communicate and share their views and...
XXXXBroadband access to the Internet is creating an immense network of people who have access to the same kinds of content, ideas, and technology—a true global broadband community that shares similar web-based experiences. Netpop examines how that common “language” and experience affects consumer behavior in the United States and in...
This section portrays the Broadbanders who used their cell phone or PDA to access the Internet in the month prior to this survey in demographics as well as in cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop | Portraits to show...
