Barriers to online use covers concerns and deterrent to greater Internet use, personal unwanted experiences and why users feel uncomfortable posting content publicly
Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of...
This report examines how attitudes towards the Internet have shifted in the last year (2006 to 2007). The marked growth in social networking in the last year has prompted several distinct attitudinal shifts, highlighted in this report. Concerns about online shopping have also increased. Each graph is presented with a...
Netpop | Portraits, a segmentation analysis of the broadband population, uncovered five user profiles whose varying attitudes and orientations toward the Web contribute to different online shopping styles. With a closer focus on non-shoppers, comparisons between them and shoppers in terms of attitudes toward the Internet and regular online...
Percent of respondents who identify which of 15 Internet threats they feel are a serious concern and those which are deterrents to use. Threats include identity theft, viruses, spyware, fraud, etc
Percent who say they have been a victim of any of 15 unwanted experiences online. Experiences include identity fraud, spyware, never receiving a product purchased online
