Topic: Motivations for Going Online

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Desire to Have Fun as a Motivation to Go Online Desire to Have Fun as a Motivation to Go Online U.S. 2007China 2007 Add to favorites Remove from favorites Add to favorites Remove from favorites Rating of desire to have fun as a reason to go online. 7-point scale where "7" is "Major Motivation" and "1" is "Does not Motivate me at all"

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Need to Manage Daily Life as Motivation to Go Online Need to Manage Daily Life as Motivation to Go Online U.S. 2007China 2007 Add to favorites Remove from favorites Add to favorites Remove from favorites Rating of need to manage daily life as a reason to go online. 7-point scale where "7" is "Major Motivation" and "1" is "Does not Motivate me at all"

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Need to Stay-in-Touch with Others as Motivation to Go Online Need to Stay-in-Touch with Others as Motivation to Go Online U.S. 2007China 2007 Add to favorites Remove from favorites Add to favorites Remove from favorites Rating of need to stay-in-touch as a reason to go online. 7-point scale where "7" is "Major Motivation" and "1" is "Does not Motivate me at all"

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Interest in Technology as Motivation to Go Online Interest in Technology as Motivation to Go Online U.S. 2007China 2007 Add to favorites Remove from favorites Add to favorites Remove from favorites Rating of interest in technology as a reason to go online. 7-point scale where "7" is "Major Motivation" and "1" is "Does not Motivate me at all"

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Need to Stay Up-to-Date on Modern Life as Motivation to Go Online Need to Stay Up-to-Date on Modern Life as Motivation to Go Online U.S. 2007China 2007 Add to favorites Remove from favorites Add to favorites Remove from favorites Rating of need to stay up-to-date with modern life as a reason to go online. 7-point scale where "7" is "Major Motivation" and "1" is "Does not Motivate me at all"

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Need to Get Others' Opinions as Motivation to Go Online Need to Get Others' Opinions as Motivation to Go Online U.S. 2007China 2007 Add to favorites Remove from favorites Add to favorites Remove from favorites Rating of getting other people's opinions (e.g. blogs, forums, reviews) as a reason to go online. 7-point scale where "7" is "Major Motivation" and "1" is "Does not Motivate me at all"

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Need to Learn or become Educated as Motivation to Go Online Need to Learn or become Educated as Motivation to Go Online U.S. 2007China 2007 Add to favorites Remove from favorites Add to favorites Remove from favorites Rating of learning or become educated as a reason to go online. 7-point scale where "7" is "Major Motivation" and "1" is "Does not Motivate me at all"

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Essential for Business or Career as Motivation to Go Online Essential for Business or Career as Motivation to Go Online U.S. 2007China 2007 Add to favorites Remove from favorites Add to favorites Remove from favorites Rating of essential or business or career as a reason to go online. 7-point scale where "7" is "Major Motivation" and "1" is "Does not Motivate me at all"

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Need to Express Ideas as Motivation to Go Online Need to Express Ideas as Motivation to Go Online U.S. 2007China 2007 Add to favorites Remove from favorites Add to favorites Remove from favorites Rating of expressing ideas and/or creativity (e.g., blogs, forums, mash-ups, videos, audio, photos) as a reason to go online. 7-point scale where "7" is "Major Motivation" and "1" is "Does not Motivate me at all"