General attitudes measures agreement with a total of 15 statements about how users feel about the Internet, their approach to the Web and affinity with technology
By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers...
Our examination of shopping habits in the broadband era, exploring mix-mode shopping, or how the exploding array of online tools and resources influence purchase decisions. We also investigate the way broadband users - a bellwether of the modern consumer market - also shop for products. How do different styles of...
Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices.
Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the...
Portraits | Snapshot provides an overview of each segment, including demographic and attitudinal data to help illustrate various approaches to the Web. This report provides further graphs and tables on each segment with detailed information on technology orientation, attitudes, demographics and potential for growth in the future.
Based on a segmentation analysis of the broadband population, three personality types -- online insiders, social clickers, and content kings, stand to have the greatest impact on content creation in the next two to four years. Understanding the motivations and needs of these users will help entertainment marketers develop strategies...
Netpop | Portraits, a segmentation analysis of the broadband population, uncovered five user profiles whose varying attitudes and orientations toward the Web contribute to different online shopping styles. With a closer focus on non-shoppers, comparisons between them and shoppers in terms of attitudes toward the Internet and regular online...
This section portrays the Broadbanders who used their cell phone or PDA to access the Internet in the month prior to this survey in demographics as well as in cellular handset brand and mobile service brand selection. In addition, it applied the segmentation analysis of Netpop | Portraits to show...
Netpop | Portraits provides a segmentation analysis of the broadband population. Applying these segments to Netpop | Response shows how a users' overall attitudes and orientation to the Internet impacts response to online advertising.
Rating of agreement with "I prefer to use one major site that aggregates all the Internet services I need in one place" 7-point scale where "7" is "Strongly Agree" and "1" is "Strongly Disagree"
Rating of agreement with "I have 'gone digital' with my music, video and photo collections" 7-point scale where "7" is "Strongly Agree" and "1" is "Strongly Disagree"
