Mobile covers Internet usage from mobile devices: what devices Broadband users use to go online, what online activities they do on the mobile Internet, and what barriers prevent wider adoption
By investigating the impact of the internet on key areas of people's lives, Netpop | Portraits uncovers the diversity within the broadband market and re-envisions the online population in its current context.
Netpop | Portraits is the first dedicated multivariate segmentation analysis of the US broadband population aged 13+ and offers...
This report covers four key genres of entertainment - games, movies, music, and television and explores how broadband users act as both consumers and producers of entertainment online.
With an ever-growing array of fan sites and online marketing vehicles, audience behaviors have shifted and millions of entertainment marketing dollars are...
Pocket-sized Internet devices offer portability and the flexibility to get online anytime, anywhere, free from bulky desktop and laptop computers. At the same time, they greatly expand the role and functionality of traditional portable devices.
Netpop | Pocket looks at the use of mobile Internet devices among broadband users - the...
We asked broadband users who are not using a mobile device to go online about the types of online activities they would be most interested in doing through their cell phone or PDA, assuming it were easy and affordable. Comparing current users' actual use and non-users' expectations, mobile product...
Over 100 million Americans aged 13 and older currently access the Internet through a broadband connections, yet only five percent of these Broadbanders - roughly five million Americans - used their cell phone or PDA to access the Internet in the month prior to this study. This section analyzed how...
Today's media landscape is virtually unrecognizable from what it was a generation ago. We are facing a proliferation of media channels and devices, many of them created or enabled by the Internet. This statistical "snapshot" pictures how broadbanders allocate their spare time, including what media-related activities are done, from where...
Percent of online content and services downloaded to a mobile device that is from a site with a monthly subscription fee vs ordered on a one-time or per-download basis
Interest in content and services available through Internet-enabled mobile devices among those who currently have such a device but do not use it to access the Internet
Percent of current mobile-Internet users who access one or more other online content or services using their mobile device in a typical month. Additional types of content include ringtones, wallpaper, mobile payment services, etc
Percent of current mobile-Internet users who access one or more online content or services using their mobile device in a typical month. Types of content include games, weather, local information, etc
