Why Netpop?

Nearly 800 million people worldwide now participate in social media regularly – the media of talking, sharing, and comparing options. It is changing how consumers spend their time, formulate opinions and influence others. Content is now created by the people, for the people – splintered across millions of personal, imperceptible and unpredictable interactions. Yet in this swirl of social media, brands are left on the sidelines – outside the conversation. To stay relevant, companies must find new ways to engage consumers and integrate their brands into the conversation.

That’s where we come in. Netpop provides ongoing, real-time feedback of what people are saying about topics that matter to your brand. Now you can test the viability of new ideas and products before rolling them out, giving you a real strategic advantage. As consumers become increasingly immune to traditional marketing, brands must find different ways to reach them.

That’s why we designed Quidgets™ – to facilitate dialogue and replace the need to talk “at” your audience. But let's be clear. Netpop is not just an exercise in data-mining or mathematical algorithms. Netpop is about ideas, perceptions and opinions. We are about making connections to individual voices and perspectives that choose to be heard and counted. Web-wide distribution, through IAB-compliant ad units, offers wide yet targeted reach, enabling your brand to engage consumers in relevant ways, wherever they are online. Check out What We Do to learn about our proprietary Quidget™ technology and conversational advertising platform.

Finally, in this new age of transparency, consumers are turning to brands with values that mirror their own, and employees want to work for a company with a positive reputation for social responsibility. In today’s world, admiration and patronage are bestowed upon companies that look beyond short term financial goals to engage in long term commitments to the betterment of society. So Netpop also uses the power of people's opinions to support the global good. Join Now!