Privacy Policy

We are NetPop Research LLC (“NetPop,” “we” “our”), a full-service market research firm that specializes in the use and perceptions of web-based products and services, including eCommerce, social media, online video, mobile applications and B2B online advertising platforms. NetPop owns and maintains (the “Site”).

We are committed to the privacy of the data you (“you” or “user”) share with us on the Site. This Privacy Statement applies to all information that you provide (collectively “Your Information”) on the Site; how we use, share and retain Your Information, as well as the choices you have for updating or removing Your Information. The US Federal Trade Commission (FTC) has enforcement authority over NetPop’s compliance with this policy.

Site covered by this policy

This privacy statement applies to the data collection practices on the following website:

This is our corporate website where we provide information about the market research services we provide to help our clients better understand the global competitive landscape and the factors that shape consumer preference.

What this policy does not cover

  • This policy does not cover the data that is entered via an email-initiated online surveys.

  • This policy does not apply to the data handling practices of any Partner and only describes the data handling practices of NetPop.

  • This policy does not apply to any other website that you may visit from following a link from the Site.

Who Do We Share Your Information With?

When you provide the Site with Your Information, we will share Your Information with a Partner or Partners in ways that may identify you or your organization, as well as in aggregated reports, that do not identify you or your organization. You may opt-out of this sharing by deleting your account as described below. NetPop may be subject to liability in cases of onward transfer to third parties that do not conform with this policy.

We do not share or sell Your Information with any other party not associated with the Site. We may, however, share information under the following circumstances:

  1. If we receive your consent;

  2. If it is necessary for a third party provider to perform tasks on our behalf. These service providers are obligated by contract to safeguard any PII they receive from us and to only use it to perform services on our behalf

  3. If we believe doing so is, in our sole discretion, required to comply with valid legal process or a National Security request. We also may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements.

  4. If we are acquired by or merged with another company. This Privacy Statement would continue to apply to any data collected during that transition.

NetPop may be held liable for an unlawful transfer of personal data to third parties.

What Information Do We Collect?

We Collect Log Data About Your Visit. When you visit a Site, we collect industry standard log data, for example: the type of browser and operating system you are using, the address of the external or internal page that referred you, your IP address and pages on the site that you visit in association with your IP address. We process and use this information to diagnose issues with the site. We retain it for one year.

We Will Collect Your Information When You Contact Us. If you use the form on to request additional information, we will collect your contact information and use it to accommodate your request.

How Else Do We Use Your Information?

We Communicate With You. We will use your email address to deliver Site-related announcements. Examples include: email newsletters.

We market you New Services You May Be Interested In: We will also communicate with you to improve your experience with the Site and our services. We will offer you the ability to sign up for optional email communications that will introduce new services that we think you will be interested in, like newsletters or new interviews. These communications are enhancements to our service and are entirely optional. We will ask for your consent before sending you promotional communications, and will make it easy for you to unsubscribe from these communications, either through the emails or through your member profile.

How Long Do We Retain Your Information?

Unless otherwise described in this Policy, we retain Your Information for as long as it is relevant to provide you with market research insights. Historical data is helpful when analyzing current and future trends and we will use Your Information to continually provide you with value.

What Cookies do you use on the Site?

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We store an encrypted cookie on your computer so we can remember you when you come back to our Sites without requiring you to log-in every time. Cookies also allow us to track and understand the interests of our users to enhance the overall experience on our Sites. You can set your web browser software to disable cookies. To do so, please refer to the help section of your specific browser for more information on how to manage or disable cookies.

Third Party Cookies

We use Google Analytics to see how you use our Sites so that we can improve your experience. We encourage you to read the Google Privacy Policy and if you don’t want data reported by Google Analytics, you can install the Google Analytics Opt-out Browser Add-on.

Do Not Track Disclosure

We currently do not support Do Not Track browser settings.

How Secure Is the Site?

We have adopted commercially reasonable technical, physical and administrative procedures to protect the confidentiality of Your Information on the Site. However, the Internet is not a vault and data can be lost.

Security of Account Information. Your member account information is password-protected. We will not share your password with anyone. Please do not share your password with anyone, and remember to change your password from time to time, to keep your account information secure. If your account credentials have been compromised, please change your password immediately and contact us at

Network Security. We have implemented a variety of commercially standard encryption and security technologies and procedures to protect the Site from unauthorized access. Please be aware that no method of transmission over the Internet, or method of electronic storage, is 100% secure, thus we strive to use commercially acceptable means to protect Your Information, but we cannot guarantee its absolute security.

Management Procedures. We also maintain standard physical and electronic procedural safeguards that limit access to our employees (or people working on our behalf and under confidentiality agreements) who, through the course of standard business activities, need to access Your Information.

European Visitors

NetPop complies with the EU-US and Swiss-US Privacy Shield Frameworks as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. NetPop has certified that it adheres to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability.  If there is any conflict between the policies in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.  To learn more about the Privacy Shield program, and to view our certification page, please visit

In compliance with the EU-US and Swiss-US Privacy Shield Principles, NetPop commits to resolve complaints about your privacy and our collection or use of your personal information. European Union and Swiss individuals with inquiries or complaints regarding this privacy policy should first contact NetPop at, or by postal mail at: Cate Riegner, NetPop Research, LLC, 27 Mirabel Avenue San Francisco, CA 94110.

NetPop has further committed to refer unresolved privacy complaints under the Privacy Shield Principles to an independent dispute resolution mechanism, the BBB EU PRIVACY SHIELD, operated by BBB National Programs. If you do not receive timely acknowledgment of your complaint, or if your complaint is not satisfactorily addressed, please visit for more information and to file a complaint. This service is provided free of charge to you.  

Canadian Visitors

Canadian citizens, except under circumstances defined by law, are entitled to access their own personally identifiable information collected by NetPop Research, LLC by writing to: Cate Riegner, NetPop Research, LLC, 27 Mirabel Avenue San Francisco, CA 94110. We may ask you to pay an administrative fee for accessing or copying your information, but will inform you of the anticipated charges and confirm that you want us to proceed before processing your request. If you believe that the personally identifiable information about you that we have collected is incomplete or inaccurate, we will correct the information upon verification of the omission or error and of the identity of the person requesting the change. If you wish additional information about our personal identifiable management, to access, correct or have us investigate any matters in relation to your personally identifiable information, please contact us at the address provided above.

The Site Is Not For Children Under 13

The Site is not intended for users under the age of 13. Nobody under 13 may create an account or respond to a survey. Any account that is created by a person under 13 will be terminated and any content created will be removed from the Site.

Changes To This Statement

From time to time, we will review and make changes to this Privacy Statement. When we make a material change, we will notify you by email if we have that information and place a prominent notice on our website so you can read and understand the changes.

Contact Us

If you have any questions or comments about this Privacy Statement or about Your Information, please contact us by email at:, or by postal mail at: Cate Riegner, NetPop Research, LLC, 27 Mirabel Avenue San Francisco, CA 94110.