NetPop is a market research and strategy consulting firm based in San Francisco.
We specialize in generating salient market insights to help you make smarter strategic decisions.
NetPop principals and staff draw on a long history of working with some of the most influential brands on the web today—from Ebay to Netflix, Facebook to Google.
Whether you’re a fully digital organization, or one that competes in traditional verticals, our fundamental goal is to help clients better understand and make the most of their users' experience, product offerings and brand equity.
Where we work
NetPop has conducted research in over
30 languages & 70 countries
around the world. We’ve covered a wide variety of industries—everything from travel to CPG, sporting goods to consumer electronics.
Great care is taken to draw a representative sample of the target population in each country.