What We Do
NetPop Research designs custom market research solutions to help guide the development of marketing, business and product strategies.
First, we work to understand your most pressing business questions, challenges and objectives.
Next, we design a solution to address these issues, recommending the right qualitative and/or quantitative research method(s).
Studies are then fielded through a rigorous, step-by-step process, using best practices to ensure data quality.
Finally, research findings are communicated through creative data visualization and storytelling techniques, resulting in clear and actionable insights that facilitate knowledge-sharing and strategic decision-making.
Methods & Analytics
Each study is designed to meet your objectives through the right combination of methods and analytic techniques. We apply 25 years of experience in instrument design, data collection, data processing, analysis and reporting to see your study through to a successful and actionable conclusion.
Tips & Techniques
Here are some methodological tips to help guide the research process. By sharing best practices, we aim to improve the quality and relevance of the insights you generate.